The Connecticut Highway Safety Office (HSO) is again partnering with the Connecticut Interscholastic Athletic Conference (CIAC), the state’s governing body for high school sports, to reach student-athletes as well as their peers and parents with key safe driving messages at state championship events across the state. The goal is to not only reach teens competing on the field, but their friends, family members and the community to encourage everyone to be safe drivers.
The HSO conveys distracted driving, seat belt and impaired driving messages at 60 tournament and championship events that reach over 100,000 student-athletes and more than 250,000 fans. The sponsorship includes signage (such as banners, LED boards and Jumbotrons), PA announcements and print ads in the championship program along with the distribution of safety-message t-shirts. The HSO also receives vendor space and the option to do on-site promotions at every event and to participate in pre-championship press conferences, which include the opportunity to address the student-athletes, fans and coaches. CIAC also gives the HSO additional exposure to athletic directors, coaches and principals through an article in its monthly News Blast, school mailings and on its website.
HSO and CIAC officials are now exploring opportunities to take the partnership to a new level via social media avenues and in-game participation from spectators. These important messages have been reaching teen drivers and their communities since this partnership was formed in 2013. To combat the dangers of distracted, impaired and unbelted driving, the HSO has been working with partners such as CIAC to change attitudes and behaviors while educating drivers and their communities.
The CIAC hopes our members will be active in working with this important partner to help do the most important job we have in working with young people, and that is keeping them safe. If schools have questions or suggestions on additional ways to promote or take part in the HSO programs, please contact Stephanie Ford at the CIAC at sfordcasciacorg.